A handful of people have been throwing around the term Web 3.0 for years. Frankly, it seemed like three seconds after Web 2.0 was uttered, people started to guess/define what Web 3.0 might look like. In researching this piece – yep, I actually research – I’ve seen mentions of Web 3.0 as early as 2006. … More Here It Comes: Web 3.0
Microsoft has announced its first cloud offering, Microsoft Office 365, a “productivity suite.” This is a good thing for more than just Microsoft. As well-known organizations such as Microsoft or IBM make related announcements, everyone benefits. It reminds me of a friend who owns a few local coffee shops. He says his favorite thing to … More Microsoft Announcement Helps Cloud-based Marketplace
The Cloud is coming to an enterprise near you. It’s inevitable. The term SaaS may have been coined in 2001, but it’s the past four years that have seen a significant push of cloud into business. Now enterprises are poised to migrate to cloud solutions in ever-increasing waves. SaaS solutions have been embraced by departments … More Is The Enterprise Ready for Cloud Computing?
Let’s admit it, we’re a little egotistical. We all think what we say will be interesting to others (hello, I write a blog on business trends) and the solutions we offer will excite the marketplace. The secret is to be realistic about how much of a draw we really are and to help others find … More Fueling Hockey Stick Revenue Growth
It seems everyone I know professionally is currently recruiting for a position or trying to help a friend who is recruiting. In the Bay Area, you can’t throw a stick without hitting at least eight openings. On the 101 corridor, we are also back to the flush times of billboards advertising that companies are hiring. … More Employees Are In The Driver Seat Now
So much time is being spent speculating if we are in a bubble or not, that what’s really important is being overlooked: evaluating companies for the long term. It’s time to change the focus of the discussion to business models. We all know that when companies fail, it always comes down to not enough revenue … More Why The Cloud Doesn’t Always Rain Money
Sometimes you pay for what you get and sometimes you just pay too much. My day-to-day activities can be summed up like this: making sure our marketing strategy stays aligned with our business goals, tactical implementation issues, and of course, measuring all of the above. Sprinkled among my days and evenings may be meetings with … More Are You Wasting Money?
As cloud computing is being more widely implemented, one of the excuses not to use it – concerns about quality – is falling away. This is partly because a new ingredient is being added to the mix: the human touch. Many areas of cloud computing remain perfectly fine with the end user being the only … More The Newest Trend in Cloud Computing – Human Touch
Marketers’ perception of themselves and their jobs must change if companies are to be successful beyond just getting by. Marketing must be the front end of the sales process. Simply bringing in raw/open leads and handing them off to the sales team is not enough. I cringe when I hear of a marketing program that … More Marketing Must Change Now
A few weeks ago, I wrote about how to assess the likelihood of success for a new company. One dinner party discussion later, I realized I missed two important must-haves for any company hoping to succeed: Implementation and Adoption. In other words, the How and Why questions. In the Bay Area, you can’t throw a … More Critical Ingredients for Success: Implementation and Adoption
Fork In The Road 