Fork In The Road

Last week, I attended the SaaStr Annual. This now-annual event is equal parts inspiration and celebration of companies who have achieved $0 to $100M and beyond in annual repeatable revenue (ARR). In other words, the number one goal of (almost) every SaaS company. Before I dive into why every marketer should attend similar entrepreneur-focused conferences, … More A Marketer’s Perspective of This Year’s SaaStr Annual

When I was just a young lass, I was excited about math and loved to debate. I loved to figure out how things worked and why people did the things they did. Starting in junior high school, I took every advance placement course my school district offered sans physics and calculus. I wasn’t necessarily the … More Developing More Developers

I don’t have multiple personalities. I may operate in seemingly different worlds at times: marketing executive, hockey fan, avid jogger, but that doesn’t mean I need or want very different experiences when accessing content. In fact, I would argue the opposite. If I’m accessing content on my iPad while at the airport, I want to … More There’s Only One End-user

While cloud computing continues to be widely discussed, its cousin virtualization continues to be strong and growing as well. According to a 2012 Kaspersky Lab survey: 69% of US companies are in the process of implementing or have implemented server virtualization 46% plan to implement a virtual desktop infrastructure 51% plan data storage virtualization Although … More Beyond Virtualization – What Comes Next

                                                                                    Image by L. Kragt Bakker As the US prepares to inaugurate President Barack H. Obama for a second term, it makes sense to think about where the country is headed. Not only is President Obama leading the country, we in the US are following. It’s easy to say: we follow because he is the elected president. … More What Corporate Leaders Can Learn From Dr. King

Brand building has been making a comeback. As one of the current marketing buzzwords, it’s thrown around in phrases like: “we need a brand expert” and “we want to build our brand.” While the term is used – or misused – outdated or just plain wrong, assumptions about branding persist. Here’s a list of five … More Four Myths of Branding to Forget

I love that I regularly get to talk with new companies.  I learn so much and always leave with a better understanding of current and future market trends.  What’s also interesting are the statements that raise red flags which have become consistent over the years.  There are several clichés that signal a company is heading in … More How to Spot a Failed Company Before It Launches

I spent this weekend in Portland, OR.  Saturday was a lovely, sunny day and we walked everywhere.  Besides taking in the city’s amenities, it gave me a chance to speak with local small business owners, particularly food truck owners.  What could be better than eating my breakfast and lunch out of a truck and getting … More Talking Square with Small Businesses

Whether Facebook’s IPO occurs on Friday, May 18 or is delayed is still yet to be seen.  As of the morning of Saturday, May 12, MarketWatch was reporting that the company was still awaiting approval of its latest S-1.  I expect they’ll be able to debut as a public company on the much-reported May 18 … More Facebook Won’t Open IPO Flood Gates

Success sales today are part mathematics and part art.  Sales teams are assisted by a number of programs that help assess the readiness of a lead to move through the sales process. Marketing automation solutions such as Marketo and Eloqua include advanced lead scoring capabilities.  Marketing campaigns can now be created to automatically initiate depending … More The Art of Knowing When It’s Time to Give Up